Marketing Assistant / Marketing Clerk / Marketing Clerk (Certified)  (Horgen):
3 Provider - 3 Training locations

Participants in a marketing assistant training course usually acquire skills in the following areas:

• Basic knowledge in business administration, economics and calculation
• Basic legal knowledge
• Digital application skills
• Knowledge of marketing theory
• Know-how Commercial communication in the context of marketing
• PR and corporate communications expertise
• Basic knowledge of sales and distribution

The admission requirements for continuing education, further training as a marketing assistant are determined in detail by the respective school. In general, however, these are

• Completed basic commercial training
• or office diploma
• or commercial diploma
• or comparable training
• and very good written and spoken German

Please enquire at the training center of your choice about the applicable admission requirements.

Typical marketing assistant tasks or marketing assistant tasks are mainly:

• Perform daily administrative tasks to ensure the operational capability and coordination of activities in the department
• Support marketing managers in the organization of various projects
• Conduct market research and analysis of consumer reviews and questionnaires
• Use marketing analysis techniques to collect important data (social media, web analytics, search engine rankings)
• Update spreadsheets, databases and directories
• Prepare advertising presentations
• Dealing with correspondence
• Organize filing and offer management

Possible other Marketing Assistant Tasks or Marketing Assistant Tasks are:

• Assistance with the organization of promotional events
• Support and accompany classic or digital campaigns
• Compile and publish online content for websites and social media
• Assistance with brochure creation

Important for the execution of such typical marketing assistant tasks and marketing assistant tasks are the ability to work in a team, goal-oriented personality, independent and structured way of working.

The marketing assistant apprenticeship provides comprehensive knowledge in all important areas of marketing and communication. It is suitable for anyone who wants to gain an initial insight into this industry or focus more on marketing in their existing career. Commercial thinking and structured work are important for a job in this field. After training as a marketing assistant, you should be able to plan systematically and work independently. It is also important that you are a team player and enjoy working with other internal and external specialists. If you meet these requirements, the apprenticeship is right for you.

Further information can be obtained directly from the schools. Get in touch with the right contact person quickly, easily and without obligation using our contact form.

Many Marketing Assistant courses also prepare you for the MarKom certificate exam. To this end, the training provides you with exactly the knowledge you need to pass this exam with flying colors and obtain the Markom certificate. If you are interested in taking the MarKom exam for the Markom certificate, you should make sure that the Marketing Assistant course also provides you with basic knowledge in these areas:

• Business Administration (BWL)
• Economics (VWL)
• Law

Until 2018, the MarKom entrance examination is mandatory for admission to the federal professional examinations to become a

• Marketing Specialist / Marketing Specialist
• Sales specialist
• Communications specialist
• Public Relations Specialist
• Copywriter

From 2019, the Markom certificate examination will no longer be mandatory for admission to these professional examinations. In future, you will therefore also be able to complete a professional examination in marketing as a marketing assistant without a Markom certificate.

Jobs for Marketing assistant jobs or Marketing assistant jobs are particularly frequently offered in the following sectors:

• Retail, wholesale, distribution
• Information technology, telecommunications, media
• Hospitality, hotel industry, tourism
• Consumer goods
• Industry and production
• Banking and finance
• Chemistry, pharmaceuticals, biotechnology, medical technology
• Building trade
• Consulting, Fiduciary, Law
• Personnel consulting
• Education, schools
• Healthcare, Hospitals
• Public administration and associations
• Energy industry

Marketing assistant jobs are generally offered in all sectors. Such clerks are more frequently sought in large companies, but also in SMEs where marketing plays an important role.

The following qualifications can be achieved with a marketing assistant apprenticeship, depending on the training focus and the examination passed:

• School-leaving certificate with school diploma
• Association degree with Edupool, VSK or Markom certificate

The name of the degree can vary between:

• "Marketing assistant"
• "Marketing and sales assistant"
• "Marketing and sales clerk"

The Marketing Assistant continuing education, further training or Marketing Specialist continuing education, further training provides practical knowledge for a supporting function in marketing. Graduates later work closely with sales managers, marketing managers or product managers and take on important tasks in day-to-day business.

Continuing education, further training in marketing specifically prepares you for the demands of everyday working life. This includes understanding and using key marketing tools, contributing to concept development and presentations as well as organizing events, customer visits and conferences.

The contents of the continuing education, further training as a marketing assistant are usually:

• Marketing: basics, strategies, market analyses and target group work
• Sales and distribution: sales processes, sales promotion and logistics
• Marketing communication: advertising planning, communication strategies and implementation
• Public relations: public relations, media relations and image cultivation

These topics of the Marketing Assistant continuing education, further training form the foundation for qualified support in marketing and enable entry into a dynamic and versatile professional world.

The focus of the content may vary slightly depending on the training provider. It is therefore advisable to enquire about the exact course content directly with the desired school. Use our contact form to easily forward the question to a school of your choice.