Welche Inhalte werden im Seminar Business to Business Marketing und Verkauf behandelt?
What content is covered in the Business to Business Marketing and Sales seminar?
A seminar in the field of B2B marketing and sales can be designed very differently - depending on the provider, the offer and the target group. If it is an in-house seminar, then of course it depends entirely on the client's wishes.
The following is an example of typical topics that are frequently dealt with:
- Basics of B2B marketing (e.g. special features and differences to B2C, customer journey and decision-making processes in B2B, segmentation and target group definition)
- Strategic B2B marketing (e.g. positioning and value proposition, market analysis and competition monitoring)
- Digital B2B marketing (e.g. online marketing in B2B, marketing automation and CRM systems)
- B2B sales techniques (e.g. conversation and argumentation techniques, offer design, price negotiations and closing techniques)
Detailed information can be obtained directly from the schools. You can get in touch quickly, easily and without obligation using the contact form. You can also use the "Ask a question" button to get in touch directly with the right contact person.
