Mit welchen Themen befasst sich der Servicemanagement CAS Innovation, Customer Experience Management & Service Design?
What topics does the Service Management CAS Innovation, Customer Experience Management & Service Design deal with?
The CAS Innovation, Customer Experience Management & Service Design in Service Management (now called CAS Health Care Marketing) is aimed at specialists and managers in the healthcare sector. It teaches practical strategies and tools for developing effective marketing campaigns in the complex Swiss market. The central topics include
- Market analysis in the healthcare sector: Understanding of players, regulations and remuneration systems (e.g. TARMED/TARDOC, DRG)
- Health care marketing strategies: customer insight-based concepts, pricing and product policy and market positioning
- Communication planning: omnichannel campaigns, social media, awareness, launch and disease awareness campaigns
- Legal and advertising: compliance with the Medical Devices Ordinance (MepV), pharmaceutical legislation (AMW, MedBG) in specialist and public advertising
- Use of digital & AI tools: Use of innovative technologies for marketing, SEO and automation
Practical examples in the course:
- Relaunch campaigns for pharmaceutical products
- Awareness campaigns via social media
- Launch campaigns for digital healthcare services or medical products
This continuing education, further training combines strategic thinking with practical implementation and helps specialists and managers to actively shape digitalization.
Note: The specific content may vary slightly depending on the school. It is recommended that you enquire about the exact topics directly with the desired educational institution. Simply forward them to the chosen school using the contact form.
