Wie funktioniert Krisenkommunikation Politik?
How does political crisis communication work?
The most important principle of "crisis communication in politics" is: crisis communication requires preparation. This preparation includes
- Distribute responsibilities and coordinate processes
- Sensitize employees
- Develop scenarios
- Communication: reactive or proactive
- Formulate language rules
- Beware of staged attacks
Crisis comes from the Greek word for decision. This hits the nail on the head - because in a crisis situation, decisions usually have to be made at very short notice, which can sometimes have far-reaching consequences. This makes it all the more important to plan your own crisis communication well in advance.
