Welche Themenschwerpunkte setzt der Master in Customer Relationship Management CRM?
What topics does the Master in Customer Relationship Management CRM focus on?
The Master of Advanced Studies (MAS) in Customer Relationship Management CRM imparts practical knowledge about strategic and operational customer loyalty. The course has a modular structure and covers key topics from marketing, customer management and innovation. The focus of the content may vary slightly depending on the school. Typically, the Master in Customer Relationship Management CRM covers the following topics:
- Core tasks of marketing: basics, strategies and instruments of modern marketing
- Potential analysis: evaluation and segmentation of target groups and identification of market opportunities
- Service design: design and optimization of services in line with customer needs
- Customer Experience Management & Innovation: Development of innovative customer experiences for long-term customer loyalty
- Customer lifecycle management: managing the customer relationship across all phases - from acquisition to recovery
- Cross-channel CRM: integration and coordination of different communication and sales channels
The content of the Master in Customer Relationship Management CRM provides a comprehensive understanding of successful customer relationship management in the digital age. In this way, well-founded specialist knowledge can be transferred to corporate practice in a targeted manner.
As each Universities determines the specific course content for the MAS in Customer Relationship Management CRM individually, it is advisable to enquire directly with the desired educational institution. A contact form is available for this purpose, which can be used to forward the inquiry easily.
