Welche Fächer werden in der Höheren Fachprüfung Verkaufsleiter /Verkaufsleiterin mit eidg. Diplom geprüft?

Which subjects are examined in the Advanced Federal Professional Examination (AFPE) for Sales Managers with a Federal Diploma?

The following subjects/fields of activity form the basis for the federal oral and written examination:

  • Management tasks
  • Market, environment and trends
  • Market performance
  • Market development

 

The following subjects/fields of activity are added in the two specializations:

Specialization in sales management

  • Sales strategy
  • Offer processes
  • Control of sales processes

Specialization in Key Account Management

  • Project management
  • Offer processes
  • Management of customer relationships