Welche Aufgaben übernimmt ein Key Account Manager / eine Key Account Managerin?
What tasks does a key account manager perform?
Key account managers are entrusted with the support of so-called key customers. These key customers are usually extremely important and large customers to whom special attention is paid due to the volume of orders. The Key Account Manager is responsible for all tasks relating to the development of individual concepts, products and activities for a manageable customer base and is the contact and negotiating partner. In addition to sales planning and the achievement of sales targets, key account managers are also responsible for personnel management, the sales budget and the coordination of their own activities with those of the marketing and other departmental activities within the scope of the key account relationship.
