Um was geht es beim Konsumentenverhalten CAS Innovation, Customer Experience Management und Service Design?
What is consumer behavior CAS Innovation, Customer Experience Management and Service Design all about?
The CAS in Consumer Behavior CAS Innovation, Customer Experience Management and Service Design deals with the identification, design and sustainable improvement of customer experiences and the resulting development of offerings, which should contribute to securing a lasting competitive advantage. CAS participants learn how to identify innovation approaches and develop them further, how to survey, design and continuously improve the customer experience and are able to apply service design methods independently or commission them from a service provider.
