Aus welchen Inhalten setzt sich der CAS in Customer Life Cycle Management zusammen?
What does the CAS in Customer Life Cycle Management consist of?
The certificate course in Customer Life Cycle Management (CAS Customer Lifecycle Management & Cross Channel CRM) often consists of the following learning content:
- Customer Lifecycle Management (CLM): e.g. customer journey, development and management of this journey
- Customer Relationship Management (CRM): e.g. basics and strategies in CRM, CRM systems and tools
- Cross channel & omnichannel CRM: e.g. connection of online and offline channels, integration of social media, e-mail, mobile, direct mail
- Customer Insights & Analytics: e.g. use of customer data for segmentation and personalization
- Automation & technology: e.g. use of AI and machine learning in CRM processes, data protection & legal framework conditions
As the training content can vary depending on the school, it makes sense to find out exactly what you need to know in advance. Quickly, easily and without obligation via our contact form. Alternatively, you can use the "Ask a question" button to speak directly to the right contact person at the school.
