Which tasks appear in relevant job advertisements and how often? What is required in the Head of Communications job?

Advertisements for "Head of Communications Job" contain all the requirements that a company places on a new employee for the vacant job. People looking for a job will find all the important information about the vacancy they are looking for in job advertisements, such as

  • the activities
  • the employer's requirements (previous education, professional experience, personal skills and characteristics)
  • more information about the company

This information about the Head of Communications job varies depending on the employer. We have collected the information from relevant job advertisements from various job exchanges, looked at it and compiled it for you*:

 

Different job titles:

  • Head of Communication
  • Communications Manager
  • PR Manager
  • PR Director
  • Head of Corporate Communications
  • Head of Public Relations
  • Communications Director
  • Communication manager
  • Director of External Communications
  • Director of Internal Communications
  • Head of Media
  • Communication specialist
  • Chief Communication Officer (CCO)

 

Distribution of individual tasks in a Head of Communications job:

Implementation, coordination and monitoring of communication measures approx. 35% of the time
Development of communication strategies and communication measures approx. 30% of the time
Writing and editing media and advertising texts approx. 10% of the time
Further tasks: Budget responsibility, analysis and reporting of measures, maintaining contact with external partners (press, specialist agencies, etc.) approx. 25% of the time

Requirements mentioned in job advertisements for the Head of Communications job

Professional requirements
  • Initial training incl. federal certificate (professional examination) as a communications specialist or PR specialist
  • Degree in communications (ideally as a federally certified communications manager or PR consultant)
  • Professional experience
Specialist knowledge for the Head of Communication Job
  • Management experience
  • Knowledge of media and communication technologies
  • Understanding of media and technology
  • Expressive German
  • Good foreign language skills
Personal characteristics
  • Excellent communication skills
  • Strategic thinking and action
  • Crisis management skills
  • Creativity, flexibility and adaptability
  • Organizational skills
Other Head of Communication Job Strategic planning skills, communicative and intercultural, i.e. the ability to develop and implement a comprehensive communication strategy is central to this position. This includes setting goals, selecting tactics and measuring the effectiveness of communications. Both written and verbal communication skills are essential. This includes the ability to convey complex information in a clear and understandable way, as well as excellent presentation and negotiation skills. In a globalized world, the ability to communicate effectively with people from different cultures and backgrounds in terms of intercultural competence is often an advantage.

In addition:Here you will find further interesting links on the subject of job advertisements and job searches:

*The information listed here comes from an ad hoc study to provide a unique insight into the job market and what is required in a Head of Communications job.

Schools with communication manager training