Marketing and sales clerk: further education, training, providers, self-test

Anyone who completes the Edupool Marketing and Sales Specialist course receives an edupool.ch certificate. Edupool is the association of commercial further education centers of public commercial schools (KV). If you choose the VSH option, you are opting for the association of commercial further education centers of private commercial schools. Neither the Marketing and Sales Clerk Edupool nor VSH leads to a federally recognized and protected qualification. They are courses created by the commercial schools on their own initiative to close a gap in the education system. Both diplomas are recognized throughout Switzerland and are valued by employers. They are the ideal preparation for transferring to the examination preparation for marketing or sales specialists with a federal certificate. Thanks to the edupool.ch diploma or VSH qualification, training at this level is generally shortened by one semester - in contrast to school diplomas or certificates.

There are different types of further training in this area that enable marketing and sales clerk jobs. On the one hand, courses are offered that only award an internal school certificate. On the other hand, there are also further training courses that are supported by professional associations, such as edupool.ch. For example, there are courses to become a qualified marketing and sales assistant with an internal school certificate as well as an edupool.ch marketing and sales administrator or edupool.ch marketing and sales administrator.

In most cases, participants in the Marketing and Sales Clerk further training course are required to have previous commercial knowledge and at least two years of general professional experience, as well as a good command of German at level C1 or better.

The further education course "Marketing and Sales Assistant" is particularly suitable for people who already have tasks in customer service, marketing, sales or advertising, who work in the retail trade, in back office or field sales or for assistants to product managers, sales managers, key account managers, marketing managers or business managers. Further training to become an assistant in marketing and sales may also be suitable for people who wish to acquire in-depth knowledge in these areas, who wish to (re-)enter this professional field and who are looking for a new challenge.

Depending on the educational institution, the further training course for marketing and sales clerks lasts from 1 semester to 1 year (2 semesters). The course is offered on a part-time basis.

The Marketing and Sales Clerk tasks are:

• work independently on a defined task dossier
• Marketing and sales managers assist
• Provide basics
• Dealing with correspondence
• take care of the filing and quotation system
• Collaboration on sales concepts and marketing campaigns

A survey of those interested in training on the platform revealed the following results for the currently desired form of teaching for the Marketing Sales Specialist course:

• 32 percent would like face-to-face teaching at local schools
• 26 percent would like hybrid lessons (on site and online at the same time)
• 25 percent prefer online lessons from all participants
• 17 percent have no preference regarding a form of teaching

Compared to the previous year, face-to-face teaching for the Marketing Sales Specialist course has lost 5 percent of its popularity. In contrast, the desire for hybrid teaching has risen by 3 percent. 1 percent more would like online lessons and 1 percent more currently have no preference.

You should have the following personal requirements for an apprenticeship in marketing and sales:

• Good knowledge within the respective subject area
• Good written and oral communication skills
• Careful way of working
• Foreign language skills
• Independence

The content of a course to become a marketing and sales clerk includes marketing, project management, marketing and corporate communication, sales and distribution, methodological skills, self-management, presentation techniques, communication techniques, product and pricing design and more.

Depending on the school and the chosen exam (internal exam or external edupool exam), the costs for the Marketing Sales Specialist training range between CHF 2,000 and CHF 4,000. Ask the providers about the actual costs including teaching materials, examinations and other costs incurred.

The following social media channels are important for finding and choosing the right marketing and sales training officer:

• 27 % Google reviews
• 25 % Other incl. Pinterest, TikTok and Snapchat
• 18 % LinkedIn
• 13 % Instagram
• 12 % Facebook
• 6 % YouTube
• 4 % Xing

26% find social media unimportant for their choice of education and school.