Which tasks appear how often in relevant job advertisements? What is required in the marketing assistant job?

Creating and maintaining content for marketing materials: This includes writing copy, social media posts, newsletters, blog posts, and other content needed for the marketing strategy. This role often requires creativity, as well as a good understanding of the target audience.

Administrative marketing tasks, such as managing marketing materials and budgets: The assistant ensures that there is a sufficient supply of promotional materials and that the marketing budget is adhered to.

approx. 15% of the time

Organization of events, trade shows, and promotional campaigns: This often includes assistance with the planning and organization of events, trade shows, or promotional campaigns to raise awareness of the company or product.

approx. 10% of the time

Social Media Management - Maintenance and Updates: Managing and updating social media profiles, as well as monitoring activity and interactions on various platforms, is an important part of the job of a marketing assistant.

approx. 10% of the time

Collaboration with agencies and internal departments: Collaborating with agencies and other departments, such as sales, design, and product management, is another important part of the role. This often involves coordination and the exchange of information.

approx. 10% of the time

Market Analysis, Reporting, and Evaluation: An important task is to assist with market analysis, data collection, and the evaluation of initiatives, trends, and competitive analyses. This helps optimize marketing strategies and initiatives.

approx. 10% of the time

Organization of events and promotions: This often includes support with the planning and organization of events, trade fairs or promotional campaigns to raise awareness of the company or product.

• Basic Vocational Training or Business Training
• Marketing assistant training
• Professional experience in administration
• Previous work experience in marketing is a plus
• Experience with social media is usually an advantage

• Knowledge of social media management, content marketing, newsletter and email marketing, and event planning
• Project Management Knowledge for Project Coordination
• Knowledge of graphic design and the use of design tools such as Canva or Adobe Creative Cloud
• Basic knowledge of Google Analytics, CMS systems, and CRM systems
• Understanding of SEO (Search Engine Optimization)
• Very good knowledge of German
• Good knowledge of English
• Excellent knowledge of Microsoft Office (especially PowerPoint and Excel)
• AI Tools for Text Creation and Content Production (occasional)

• Organizational talent
• Creativity and inventiveness
• Communication skills (written and oral)
• Independent way of working
• Ability to work in a team
• Personal initiative
• Flexibility and willingness to learn
• Customer orientation
• Care
• Load capacity
• Interest in Digital Media
• Quick comprehension

Today, marketing assistants work closely with marketing managers, sales departments, agencies, and external partners. In addition to organizational tasks, they are increasingly taking on operational responsibilities in digital marketing, such as social media, content management, or newsletter campaigns. Many companies therefore expect them to have a strong affinity for digital tools and online communication.

Customer centricity and market understanding - a deep understanding of the needs and desires of the target group helps to develop more effective campaigns. Target group analysis, market segmentation, understanding consumer behavior.