Video marketing for educational institutions - more than just a trend

The Swiss education portal supports schools & seminar providers in setting up targeted and successful video marketing. Regardless of whether you already have your own videos or are dealing with the topic for the first time. We will show you everything you need to know, give you practical tips and help you achieve greater success with your videos.

Trend topic video marketing According to a survey of prospective students conducted in January 2022, over 80% of respondents found "course-specific videos" interesting to very interesting.

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Getting started: 5 important tips What does it take to produce a good video for an educational institute? Linda & Denise from the video team at Ausbildung-Weiterbildung.ch will show you.

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What goal would you like to achieve? The goal is crucial for choosing the right video category. The five most relevant video categories for the education sector explained quickly and simply

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The storyboard A video project always starts with an idea. A story and a script are created from this idea. The script contains the dialog and the spoken content.

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	Clothing, perspective, sound, image, light, etc. There is a lot to consider when producing a video. Linda & Denise show you the most important points to make your video a success.	To the article
	Using videos profitably Marketing managers are faced with the exciting and challenging task of using the right channels for the videos they produce.	To the article
	Finding the right protagonists Don't leave the choice of suitable actors and actresses to chance. Take the time to find credible and authentic characters.	To the article
	Comparison of YouTube and Vimeo A comparison of the two largest video platforms with their advantages and disadvantages. Find out which of the two is right for your school.	To the article