Welchen Nutzen ziehen Absolventen aus dem Kurs in Konsumentenverhalten (CAS Behavioral Insights for Marketing)?

Participants in the CAS Behavioral Insights for Marketing learn to combine behavioral economics with consumer psychology and use it for marketing. They gain knowledge about the purchasing and consumption behavior of customers, receive explanations for this and can derive targeted marketing measures from this. Participants are also introduced to the appropriate tools and instruments for analyzing behavioral patterns, as well as the latest research methods and concepts. Decision drivers and decision barriers, decision situations / decision architecture, nudging, customer journey mapping, measuring the effectiveness of behavioral changes and behavioral insights, experimental methodology and behavioral measurement are some of the topics covered in this continuing education, further training.