Welche Schwerpunkte setzt das Seminar Werkzeuge der Kundenorientierung?
What is the focus of the customer orientation tools seminar?
The seminar Tools of Customer Orientation focuses on CRM project tools and customer-oriented culture and organization in two modules. In the first module, the topics of project management, CRM plan and business case, market overview of CRM solutions, consulting and analysis tools, specifications and a specific practical case are discussed. CRM culture and organization, customer orientation of employees, change management, behavioral branding as well as leadership and incentive systems in sales, marketing and service are the topics of the second module. You can obtain a detailed overview of the individual contents directly from the relevant Universities via the contact form.
