Welche Inhalte zum Konsumentenverhalten vermittelt der CAS Marketingmanagement und Verkauf?
What content on consumer behavior does the CAS Marketing Management and Sales teach?
The CAS Marketing Management and Sales generally covers the following topics (the names may vary from provider to provider):
- Strategic marketing (e.g. market and customer analysis, target group and segmentation strategies, positioning, brand management & competition analysis, development of a marketing strategy)
- Operational marketing (e.g. customer journey & touchpoints, use of marketing metrics & performance measurement)
- Sales management & distribution (e.g. sales processes and sales management, B2B and B2C sales techniques, CRM & customer loyalty)
- Negotiation & communication (e.g. conducting conversations in sales, negotiation techniques & confidence in closing deals, emotional intelligence & impact in sales talks)
Our recommendation: Clarify directly with the schools in advance what content is explicitly taught so that you can be sure that you are learning knowledge and skills on exactly the topics that are important to you. (This is because the content is determined independently by the respective schools).
