Was lernt man in einem Seminar für Neukundengewinnung?
What do you learn in a seminar for new customer acquisition?
The content of the individual seminars for new customer acquisition differs greatly in some cases, so it is not possible to give a general answer to this question.
The following is therefore an example of what the learning content could look like:
- Basics of new customer acquisition (importance and goals of new customer acquisition, differences between cold and warm acquisition, target group definition & market segmentation)
- Strategic planning (acquisition targets and key performance indicators, selection of suitable channels (telephone, e-mail, social media, face-to-face, etc.), development of an acquisition process (acquisition funnel))
- Communication & interviewing (elevator pitch, questioning techniques & needs analysis, dealing with objections and rejection, interview guidelines and persuasive interviewing)
- Instruments & methods (telephone acquisition, e-mail marketing & direct approach, social selling, networking & referral marketing)
- Follow-up and retention
As the contents of a training course are not uniformly regulated, it is worth asking specific questions before registering. You can use our contact form to send your questions directly to the school and receive all the information you need.
