Was lernen Teilnehmende in einer Verkaufsleiterin / Verkaufsleiter Weiterbildung?

The sales manager continuing education, further training provides comprehensive knowledge and skills to successfully manage and strategically develop sales in a company. The following topics form the central learning content:

• Basic learning content:
  • Management tasks: Personnel management, budget responsibility, strategic planning, employee appraisals, change management and personnel development
  • Market, environment and trend analysis: market research, data analysis, recognizing market trends, primary and secondary market research
  • Market performance design: development and positioning of products as well as the definition of pricing strategies, innovation management and quality control
  • Market development: customer relationship management, multichannel communication and the management of sales promotion measures
  • Offer processes: Quotation design, contract negotiations and supporting the sales team in closing deals
• Specialization in sales management:
  
  • Developing sales strategies: designing long-term sales strategies, analyzing market potential, identifying target groups and setting sales priorities
  • Managing the bidding process: systematic organization and control of the entire bidding process - from clarifying requirements and preparing bids to negotiating and concluding contracts
  • Managing the sales process: planning, implementing and monitoring all phases of the sales process
• Specialization in Key Account Management:
  
  • Project management: planning and implementation of customer-related projects
  • Solution development: development of individual offers for key customers
  • Management of key customer relationships: Long-term maintenance and development of customer relationships

The sales manager continuing education, further training prepares you specifically to take on overall responsibility for the sales of a company. Graduates are able to manage sales processes holistically and develop them further in a market-oriented manner.

Each school determines the exact course content itself. It is therefore advisable to clarify the details directly with the desired educational institution for the sales manager continuing education, further training. An inquiry can be forwarded directly to the school of your choice using our contact form.