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Aus welchen CAS besteht der MAS Customer Relationship Management CRM?

Which CASs make up the MAS Customer Relationship Management CRM?

The Customer Relationship Management CRM continuing education master's program at the ZHAW consists of four certificate courses with a Certificate of Advanced Studies:

  • Strategic marketing
  • Innovation, Customer Experience Management & Service Design
  • Customer Lifecycle Management & Cross Channel CRM
  • Tools for customer orientation

Suitable training courses/seminars:

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