Many seminars, courses and training programs are offered on the subject of online marketing. The following tips should help you to find the right offer for your needs.
Would you like to be trained in online marketing management or are you looking for a seminar or course on a very specific topic such as a new social media platform or Google AdWords? In the case of specific topics, it may be helpful to clarify the most important digital marketing tools for your own company. At Marketing-Ideen.ch you will find a marketing ideas tool that displays the most important marketing instruments according to industry, objectives, target groups and budget.
What is your current level of knowledge on the subject of online marketing? Have you hardly dealt with this topic so far? Do you already have basic knowledge or even in-depth knowledge? Depending on your level of knowledge, an introductory course or an advanced course may be more suitable.
Graduates of short seminars and courses in online marketing, which are labeled "Seminar" or "(Cert.)" at Ausbildung-Weiterbildung.ch, usually receive a confirmation of participation or a certificate from the training provider. This means that these qualifications are not recognized nationally or internationally, but this is not always necessary. For example, if you complete a three-day course on newsletter marketing, a course certificate from the training provider is usually sufficient, especially if your aim is primarily to acquire practical knowledge.
If you are aiming for a national or international degree in online marketing, you should concentrate on the courses with the following designations:
Duration is also an important criterion when choosing seminars, courses and training programs. The spectrum ranges from half-day seminars to training courses lasting several years. This raises the question of time availability and the need to complete in-depth training on various topics within online marketing. However, anyone seeking national or international recognition must expect the course to last at least half a year (example: CAS course).
The costs usually depend on the duration of a seminar, course or training program. A one-day seminar can be attended for a few hundred francs. Online marketing courses that last one or two years can usually be booked from CHF 10,000. At universities, such further education courses, which last one or two years, can quickly cost over CHF 20,000.
A very important criterion when choosing online marketing training is the training providers themselves. Are they known in the market? Are there any reviews on Google or Facebook? How competent are the lecturers? Where do the training or further education courses take place? What training methods are used?
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