The most common activities associated with the term marketing are Designing advertising materials, placing advertisements, planning and organizing promotional events or running social media campaigns. Behind these activities is a marketing strategy that coordinates and bundles the individual measures in such a way that the desired positioning of a company, product or brand on the market is optimally supported. A great deal of hard work is required in the background to continuously survey customer needs, systematically evaluate the data obtained and monitor and coordinate the many interlinked individual measures. Before switching from a commercial job to marketing, e.g. by studying to become a marketing manager, it therefore makes sense to consider whether a job in this agile and extremely customer-oriented world of marketing really suits your vocation.
If you want to prepare yourself for a career in marketing and are therefore interested in studying "Marketing Manager" at a university of applied sciences, for example, this 15-question self-test will help you to assess whether marketing is really your calling. The questions were compiled by marketing experts who have many years of experience as marketing specialists, marketing managers or marketing managers.
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