My name is Rolf Schmalz. I was born in England, but then returned to Switzerland with my parents. Here I attended several training and further education courses. I also gained professional experience in the service and capital goods sectors. Today I run my own school, Art of Formation Weiterbildung WBA. We offer online lessons because we are convinced of this teaching concept. ETH Zurich has also proven in a study that online education is just as good for adults as face-to-face teaching. We currently have 160 active pupils and students. We have a maximum of 15 students per class, with an average of 10. For us, small classes are an important prerequisite for good and successful online teaching.
If you are interested in marketing and would like to gain initial experience in this field, I recommend training to become a marketing specialist with a federal certificate.
The prerequisite for the marketing specialist apprenticeship is two years of professional experience in marketing or sales. Anyone with this and an EFZ will be admitted to the marketing specialist vocational examination.
Working as a marketing specialist requires openness, creativity and a willingness to work with other people.
If you want to continue your education in marketing, you should complete the marketing specialist with a federal certificate. In my opinion, preliminary courses or training are not very useful. With the professional examination in marketing, graduates have something solid in their hands on which they can build. Preliminary stages such as Markom courses are no longer compulsory. This really only makes sense for people who are still unsure whether training as a marketing specialist is right for them.
Anyone who has completed the marketing specialist certificate has opportunities for professional development in marketing or possibly sales. Those who come from the service sector in the office can switch to the marketing/sales department with this marketing training. After graduating as a marketing specialist, further specialist development usually follows. It is also possible to take on all marketing tasks in smaller companies. If you are aiming for a management career, you can then go on to become a marketing manager with a federal diploma.
If you want to concentrate on marketing, the marketing specialist training is clearly the right path for you. It is a federal qualification and teaches the necessary skills for such a job. It can also be followed by a higher technical college course in a shortened form. A possible alternative would be the Marketing Manager HF or Marketing Managerin HF or a marketing course at a university of applied sciences. However, these courses take longer and both lead to a Bachelor's degree.
After graduating as a marketing specialist, I recommend the Marketing Manager HF for all those who really want to make a career in marketing as a marketer. If you want to take over a team or a department, you should take the higher specialist examination to become a marketing manager.
At the beginning of the Marketing Specialist course, the specialist knowledge is built up. The individual fields of activity are then logically linked and knowledge is consolidated through homework. Exam preparation and targeted exam training takes place three months before the federal exam. This is where you learn how to approach such an exam, how to solve it correctly and what technique to use to put your knowledge on paper correctly.
If you are training to become a marketing specialist, you should be prepared to attend around 8 lessons of classroom or online lessons per week and spend the same amount of time on self-study. The learning effort in the last three months before the federal examination is particularly time-consuming, as you have to solve 0 series for the examination preparation in order to be well prepared for the written and oral examination.
The federal examination for marketing specialists is divided into a written and an oral part. The first lasts two days. The oral examination consists of a presentation and questioning and takes place on one day.
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