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Customer Experience Manager: training, overview of schools and offers for CX managers at a glance

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Are you interested in completing a Customer Experience Manager training course, further training, course or workshop and are still looking for helpful information and competent providers?

Here at Ausbildung-Weiterbildung.ch you can quickly and easily find an overview of suitable schools offering courses in customer experience management, CEM, CX or CXM. Benefit from online and free course brochures, which you can order without obligation using the inquiry form.

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Customer Experience Manager: Successfully adopting the customer perspective

In order to be able to operate successfully on the market as a company or self-employed person, it is now essential to operate what is known as customer experience management. This is also known by the abbreviations CEM, CXM or CX. In saturated markets in particular, where products and services can no longer really be differentiated on the basis of price or are highly interchangeable, other factors come into play when making purchasing decisions. In addition to objective quality requirements, an individual's subjective perceptions also play a decisive role here - in other words, the customer experience.

Companies that operate successfully on the market usually differentiate themselves with their products and services by tailoring them specifically to customer needs. These are optimized at every touchpoint, from product development and initial contact to purchase, use and maintenance. In order to be able to provide a customer-oriented offer in this way, it is first and foremost important to know What do customers want? What are their experiences? How does it feel, for example, when an empty shopping cart is suddenly displayed after a shopping session? Or when a quick call to customer service takes an hour because you're stuck in a queue?

CXM in a nutshell explores the question: What is the customer's brand experience? What about customer satisfaction? Knowing this has become a top priority for a company's success. Customer experience managers deal with such issues relating to optimal customer orientation. Among other things, they research the individual expectations of the customer and whether or to what extent these are fulfilled. In a corresponding customer experience manager training, further training, workshop or course, participants learn how to successfully implement and apply CX strategies. To this end, personas, the customer journey, change management or CRM systems and KPIs are discussed. It is shown how the optimization of touchpoints contributes to customer satisfaction and how loyalty can be strengthened as a result. This should ultimately lead to more sales. Participants in customer experience manager training, courses, further training or workshops know how to turn satisfied customers into loyal customers and loyal customers into enthusiastic ambassadors.

Are you interested in topics related to customer satisfaction? Would you like to actively implement and apply CEM in your company?

Then take a look at the training courses offered by competent providers here at Ausbildung-Weiterbildung.ch. Order comprehensive course documents free of charge, online and without obligation using the inquiry form. You also have the option of arranging a personal consultation with the provider of your choice. Have you already decided on an offer? Great! Then you can use the inquiry form to reserve one of the coveted course places.

Questions and answers

Folgende wichtigen Kriterien sind bei der Wahl einer Schule für die CX Manager Weiterbildung zu beachten:

  • Fachliche und didaktische Fähigkeiten der Dozierenden
  • Unterrichtszeiten
  • Bewertungen
  • Standort (falls Präsenzunterricht)
  • Moderne Unterrichtsmethoden
  • Zertifizierungen 

Mit diesen Punkten kannst du die jeweilige Schule miteinander vergleichen.

In principle, anyone can complete a Customer Experience Manager course, provided they have completed vocational training and have the relevant professional experience.

If you are unsure whether your previous professional experience counts as work experience, please contact the provider of your choice directly. They will certainly be happy to help you.

Es handelt sich bei der Customer Experience Ausbildung um einen Lehrgang, der jeweils mit einem schuleigenen Zertifikat abschliesst. Solche Abschlüsse sind vom Bundesamt für Berufsbildung nicht anerkannt. Das heisst aber nicht, dass diese in den entsprechenden Branchen weniger Ansehen geniessen oder weniger gut sind als eidg. anerkannte Diplome. Es gibt zahlreiche Bildungsangebote, die mit einem schuleigenen Zertifikat abschliessen und absolut gewinnbringend und karrierefördernd sind.

Tipp: Achte bei den Lehrgängen mit schuleigenen Zertifikaten auf die vermittelten Lerninhalte, Dauer, Kosten, Unterrichtsformen etc. und vergleiche diese miteinander. Denn dadurch, dass diese nicht eidg. reglementiert sind, können sich die Lerninhalte von Schule zu Schule unterscheiden.

Once you have successfully completed the Customer Experience Manager training, you will be able to

  • Adopting an effective and efficient customer perspective
  • Recognize potential around customer expectations, customer satisfaction and customer enthusiasm
  • Localize, analyze and solve problems and weaknesses regarding customer experience in communication, marketing, service or operations
  • Develop customer journey maps
  • Researching customer wishes and needs and using them in a targeted manner to strengthen customer loyalty
  • Designing ideas for new services, products and services that have a positive impact on the customer experience

Customer experience training is aimed at two target groups:

  • Employees or self-employed persons in management or a leading position in the field of information technology (IT), marketing, communication, service or sales.
  • Interested persons with completed vocational training or relevant professional experience in the areas already mentioned who would like to acquire knowledge, skills and abilities in customer experience.

Customer Experience Manager training provides you with the skills, knowledge and abilities you need to be successful in this field.

The course has a practical structure and you will not only learn the essential tools and methods for successful customer orientation in theory, but also apply them in practice in project and group work or on your own projects. This offers the greatest possible learning effect, especially as you can ask the teacher for help if you have any problems.

The subject matter can vary depending on the provider, but the following topics are usually covered:

  • Strategy and management: How is CX or CEM defined? How can customer experience be measured and managed?
  • Touchpoint optimization: How do I create personas? What tools are available for this? How do I create a customer journey mapping and how do I implement it? What optimization options are there for touchpoints? What types and techniques are there for personalized customer contact?
  • Organization/processes: Innovation, project and change management, CRM
  • Technology: What KPI concepts are there? How can KPIs be used in the customer experience? What types and possibilities of CRM systems are there?

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

Overview of providers for Customer Experience Manager (CXM)

Erfahrungen, Bewertungen und Meinungen zur Ausbildung / Weiterbildung

Preview of the video «4 Schritte zur richtigen Weiterbildung»

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Sofort zur richtigen Weiterbildung

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Address:
Emil Frey-Strasse 100
4142 Münchenstein
kv pro (Avanti KV continuing education and commercial school KV Basel)
(5,1) Very good 11 11 Ratings (100% )
As kv pro, we are committed to higher vocational training and are one of the largest providers of in-service commercial training in the region. Originating from the KV Basel (Basel-Stadt) and Avanti KV Weiterbildungen (Baselland) business schools, we have been shaping the commercial education system in the region for more than 150 years.

We are committed to high quality standards in order to provide our customers with the best possible preparation for the professional challenges of our time. We see ourselves as a partner on the career path of our participants.

At our teaching locations in Basel, Liestal and Münchenstein, we offer further training in all commercial specializations and at all common (NQF levels). The majority of our experienced lecturers come from the private sector.

kv pro is supported by the Kaufmännischer Verband Region Beide Basel, the employees' association for business people.
Strengths: High level of practical transfer, personal advice and support, up-to-date teaching materials, lecturers with practical experience, location assessments, many years of experience.
Region: Basel
Sites: Basel, Liestal, Münchenstein
Certifications, Memberships, Qualifications:
Firmenangebote
Blended Learning
Bundesbeiträge
Cambridge English
Edupool
KV Bildungsgruppe Schweiz
ODEC
Online-Unterricht
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