5 facts about Digital Marketing Manager with a federal certificate - experience report from an educational consultant

Find out more here,Why digital marketing manager training can be worthwhile for youand what to look out for. You decide whether yourConclusionfrom a school certificate or an association certificate - i.e.IAB certificate- exists. And that starts with choosing the right online marketing training. You learn - usually also in online lessons - thedesign and expand a company's digital presence.With this specialized knowledge and an introduction to digital marketing, you are aa sought-after expert,in the economyWanted and appreciatedis. As a Digital Marketing Manager, this will ensure that youbetter salary prospects and numerous opportunities for further development.A brief explanation of the difference between online marketing and digital marketing: the former is only a sub-area of digital marketing. Digital marketing deals with all-digital channels that enable communication with the target group.

Fact 1: Obtain Digital Marketing Manager certificate from association or school

If you successfully complete a Digital Marketing Manager training course, you will receive a certificate as confirmation. This can come from an association or a school. In the case of the association, the best-known award is the IAB certificate. The IAB (Interactive Advertising Bureau) Switzerland Association represents the digital advertising industry in Switzerland, is also active internationally as part of IAB Europe and represents the industry in all matters. The certificates define requirements for seriousness, professionalism and competence. Whereas school certificates are only checked by the school in terms of quality and scope of learning and depend on its good reputation in the industry. So when looking for your "Digital Marketing Manager" course, think about which qualification you would like to obtain at the end.

Fact 2: Design and expand the company's digital presence

In the Digital Marketing Manager training course, you will learn all the important facts about digital appearances and online marketing. Such online marketing training includes topics such as:

  • Basics of digital marketing and campaign management
  • Website marketing and search engine optimization (SEO & SEA)
  • Social media marketing (incl. video & mobile advertising)
  • Google AdWords and Google Analytics
  • Database marketing (CRM, e-commerce, direct and email marketing/newsletters, performance marketing)

With the knowledge they have acquired, graduates can shape the digital presence of the company they work for. Digital marketing managers build a community and develop the digital offerings accordingly.

Fact 3: Five advantages of becoming a digital marketing manager

These are thefive most important advantagesthe Digital Marketing Manager training with certificate:

  • Form of instruction:In terms of subject matter, usually also possible as online lessons
  • High demand:People who know the basic mechanisms of e-business and how e-marketing and its various facets work are in demand everywhere in the economy due to digitalization
  • Further development opportunities:enables rapid specialization in marketing and thus also numerous other further training options in the field of online marketing
  • Career opportunities:Experts with know-how for a digital marketing concept tailored to the company are in high demand
  • Title Digital Marketing Manager with IAB certificateis sought after and popular with Swiss companies and therefore offers good job opportunities

Fact 4: Achieve online marketing expert status thanks to this online marketing training course

If you already work in marketing or a marketing-related field, this short online marketing training course will give you an entry into online marketing or digital marketing. This professional field offers great opportunities for an exciting career. Digital marketing managers can offer their companies the following:

  • Design and implementation of a customized digital marketing concept
  • Targeted use of online marketing measures
  • Social media as an indispensable tool for building and maintaining customer relationships
  • use search engine marketing to address potential customers with an advertisement tailored to them
  • speak with internal or external contacts (e.g. agencies) in the field of online marketing on an equal footing

This means that digital marketing managers belong to a small group of sought-after professionals. Today, the Internet is omnipresent and our environment is undergoing radical change, both privately and professionally. The digital revolution has long since arrived and we all have to learn how to deal with the developments in the various areas of life.

Fact 5: Better pay and development opportunities

A world without the Internet would be unthinkable today. That is why it is essential for companies to have an online presence. As is the use of various channels to reach their customers as well as to acquire new customers. Thanks to the knowledge acquired in the Digital Marketing Manager course, graduates can professionally implement online marketing measures for a company or even lead their own start-up to online success. They not only master the various online marketing tools such as mobile marketing, search engine optimization, newsletter marketing and email marketing, but are also able to plan and implement an online marketing strategy. As a Digital Marketing Manager, you are fit for the digital revolution and know how to use the latest developments in a practical way in your company. This ensures better salary opportunities and there are additional development opportunities for further specialization - for example in the areas of social media, search engine optimization, digital advertising or e-commerce.

Overview of schools Digital Marketing Manager with federal certificate