Woher weiss ich, welchen Marketing-Kurs ich belegen soll?

If you are interested in marketing training, you will quickly realize that the selection of interesting courses is considerable. It is not always easy to choose the right course from this mass of offers, so it is worth investing a little time to find the right marketing training course for you. Start your search by asking yourself what you want to gain from training, both professionally and privately. Clarify the following questions for yourself:

• What do I want to achieve with the training or continuing education, further training?
• What previous knowledge do I have?
• Which qualifications can I be considered for based on my previous education? (Certificate course, Federal Professional Examination (FPE), Advanced Federal Professional Examination (AFPE), University of Applied Sciences (UAS),...)
• Do I need a federally recognized qualification?
• Do I have to take the MarKom admission exam first? (until 2019)
• Do I just want to get a first insight into marketing and is a short marketing seminar enough?
• How much time do I have available for continuing education, further training in marketing?

Once you have made these initial considerations, you will probably quickly see that some educational opportunities are more suitable for you than others. Without prior knowledge of marketing, for example, your options are more limited, but still extremely exciting. On the one hand, you can take a MarKom certificate exam, which is a very good basis for all further marketing training. On the other hand, you can attend versatile marketing courses that are aimed at newcomers to the field and do not require any prior knowledge.