How can you measure corporate culture?

In order to define possible measures, it makes sense to first analyze whether the current corporate culture is working well or not.

However, this is not an easy undertaking, as this topic is a social phenomenon and many factors are not visible or directly measurable. It is therefore difficult to measure using quantitative methods and express the results using key figures.

Qualitative approaches are more suitable here, for example with questionnaires, observation or discussions (interviews). The following factors are often used to evaluate corporate culture:

• Employee satisfaction
• Illness rate
• Performance and commitment
• Employee turnover