Wie ist der MAS zum Produkt Manager aufgebaut?
How is the MAS in Product Management structured?
The MAS in Product Management is a Master of Advanced Studies in Product Management, which consists of four certificate courses (CAS) and a Master's module.These CAS are: CAS Strategic Marketing; CAS Pricing & Go-to-Market; CAS Innovation, Customer Experience Management & Service Design; CAS Sales & Product Lifecycle Management.The Master's degree program lasts between two and four years and is completed on a part-time basis. It comprises 480 lessons, but students also have to invest around 1,100 hours in self-study, group work, preparation and the Master's thesis. Lessons take place every two weeks on Fridays for the whole day and on Saturdays for half a day.
