Wie entschiede ich mich für die richtige Weiterbildung im Marketing?
How do I decide on the right further training in marketing?
What are your main areas of interest and in which direction in marketing are you drawn? Would you perhaps even like to change jobs and work in a completely different sector of the industry? Does event marketing appeal to you or would you prefer to work in corporate communications in the future? Is direct marketing exactly your world or do you prefer product management?
Within these individual sub-disciplines, there is a whole range of interesting training courses from different schools and training providers throughout Switzerland, which offer you tailor-made courses for all career goals. In addition to certificate courses such as the MarKom certificate examination, you will also find many federally recognized further training courses. A professional examination to become a marketing specialist can be one such further training course, as can a higher professional examination to become a public relations consultant or a diploma from a higher technical college in marketing communication.
Determine your goals and think about what you want to achieve with this further training. Talk to your line manager about your plans, perhaps they will offer you an interesting position that you can take up after completing the course. Always inform yourself sufficiently about the possible courses and training courses offered in marketing and also talk to graduates of various schools. If you are still completely unsure which further training course in marketing is right for you, the guide "Training and further education in the fields of marketing, communication and sales" (see navigation point "Educational assistance" above). This will give you a good orientation and show you the various opportunities in this field of activity.
