Welche Zielsetzung verfolgt der Zertifikatslehrgang in HR Marketing?

During the CAS, participants develop an understanding of the labor market positioning of a company with the help of HR marketing as part of the human capital strategy and the design of the sales process in recruitment as well as target formulation. Participants also learn about the importance of digitalization and social media as well as employee relationship management and the external labour market through market research. The targeted processing of labor markets and the development of HR marketing concepts and strategies are also objectives of the certificate course.