Welche Ziele verfolgt ein Zertifikatslehrgang in Brandmanagement?
What are the aims of a certificate course in brand management?
Graduates of continuing education, further training in brand management are familiar with the identity-based concept of brand management and apply it to plan and implement the brand identity in line with the relevant target groups. To this end, they develop holistic branding processes and brand strategies, are familiar with strategic brand management and its application, inward-looking brand management and the methods of brand citizenship behavior and brand commitment. They are also familiar with brand controlling procedures and the perception of brands in the digital world.
