Choice Marketing and Sales Officer, continuing education, further training

A recent survey of people interested in education shows that social media is playing an increasingly important role in the selection of suitable continuing education, further training in marketing and sales. The following are the most frequently used platforms:

• 27% use Google reviews to find out about schools and courses.
• 25% use other platforms such as Pinterest, TikTok or Snapchat, mostly to get impressions and testimonials.
• 18% obtain information via LinkedIn, where mainly professionals and educational institutions share content on continuing education, further training.
• 13% use Instagram to gain insights into everyday teaching life or to read reports from other students.
• 12% use Facebook, often for recommendations from groups or comments.
• 6 % obtain information via YouTube, in particular through video interviews, course presentations or experience clips.
• 4% use Xing, which continues to serve as a professional network for continuing education topics.

Around 26% of respondents stated that social media does not play a significant role in their choice of education. Nevertheless, there is a clear trend: the majority now obtain information digitally and across platforms before choosing a school or continuing education, further training course.

Conclusion:
It is worthwhile for providers and interested parties in the field of marketing and sales to actively use social media - both to search for information and to present themselves. Google reviews and LinkedIn in particular are becoming increasingly important for decision-making.