You are here: Educational aid > FAQ > What is the focus of the CAS Content Marketing / Corporate Publishing?

Welche Schwerpunkte setzt der CAS Content Marketing / Corporate Publishing?

What is the focus of the CAS Content Marketing / Corporate Publishing?

The CAS course in Corporate Publishing consists of four parts, which comprise a total of 600 lessons. In addition to a final thesis and the CAS final examination, the course focuses on the following areas:

  • Content marketing and CP: strategy, conception and consulting
  • Strategic building blocks such as storytelling for the finished content marketing product
  • Organization and project management in the practice of content marketing

Suitable training courses/seminars:

Reset