Welche Module sind im Hotelmarketing Studium zu belegen?
Which modules are included in the Hotel Marketing course?
A large number of modules must be completed for the Hotel Marketing degree (Bachelor Service Design), both in the area of professional competence and in social and personal competence as well as methodological and language competence. The latter includes modules such as business English, statistics, mathematics, decision-making methods, presentation and moderation techniques, market and social research, project management, scientific work and business informatics. Cultural Studies, Intercultural Competences, Soft Skills in Communication, Sociology, Psychology and Business Ethics belong to the Social and Personal Skills module group. In the area of professional skills, the following focal points are set: tourism, entrepreneurial thinking and action, microeconomics, macroeconomics, law, finance and accounting, sustainable development, marketing, knowledge management, financial management in tourism, transportation and mobility, landscape planning and tourism infrastructure, destination management, distinguished speaker series, entrepreneurship and business planning, strategic management, international management skills and others. There are also in-depth modules in Service Design: Innovation Management, Service Management, E-Tourism, Service Design, Data Sourcing, Human Resource Management, Consumer Behavior, Business Intelligence and Service and Data Implementation. For detailed information on the Hotel Marketing degree program, please contact the relevant Universities directly using the contact form.
