Welche Lerninhalte werden in einer Produktmanagement-Weiterbildung vermittelt?
What content is taught in continuing education, further training in product management?
Product management training imparts practical knowledge from various specialist areas. The aim is to build up the skills required for the successful development, marketing and management of products. Typical course content includes
- Marketing and sales: development of a marketing concept, management of distribution systems, sales strategies, pricing, product life cycle, product planning, portfolio management and the basics of product liability
- Trademark and patent law: Introduction to patent and trademark protection, the importance of industrial property rights and the patent application process
- Business management basics: basic knowledge of balance sheet and income statement, break-even analysis and investment appraisal
- Corporate management: strategies for leading product teams, interface management and entrepreneurial thinking
- Sales techniques and market development: techniques in international sales, digital sales solutions (e.g. e-commerce), opening up new markets and adapting products to target markets
These subjects cover central areas of modern product management - from the idea to the successful market launch. The combination of business management know-how, legal principles and practical sales methods provides optimal preparation for the challenges of product management.
Note: The exact learning content of the product management continuing education, further training may vary depending on the training provider, as each school sets its own individual focus. For detailed information, we recommend contacting the school directly. The inquiry can be easily forwarded to the relevant school using the contact form.
