Welche Inhalte werden in der BP zum Direktmarketingfachmann geprüft?

What content is tested in the FPE to become a direct marketing specialist?

The following contents and subjects are tested in the Federal Professional Examination for Direct Marketing Specialists (i.e. Marketing Specialists with Federal Diploma of Higher Education):

  • Marketing concept
  • Integrated communication
  • Sales and distribution
  • Market research
  • Accounting/Controlling
  • Marketing concept (oral)
  • Integrated communication (oral)
  • Presentation and communication techniques (oral)

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