What content is covered in the CAS Digital Publishing - Social Media Producer?
What content is covered in the CAS Digital Publishing - Social Media Producer (new: CAS Digital Publisher & AI Writer/Marketing Prompter)?
The continuing education course CAS Digital Publishing - Social Media Producer (new: CAS Digital Publisher & AI Writer/Marketing Prompter) deals with these topics, among others:
- Introduction to digital publishing & social media (e.g. trends & developments in digital journalism & corporate publishing, overview of platforms (Instagram, TikTok, LinkedIn, YouTube, Threads etc.), communication strategies & content marketing)
- Content strategy & storytelling (e.g. editorial planning & cross-media concepts, target group analysis & format development)
- Video and audio production (e.g. basics of sound, lighting, editing, conducting interviews)
- Copywriting for social media & online
- Platform know-how & tools (e.g. Monitoring & Community Management, Ads Manager, Insights & Analytics)
- Law & ethics online (e.g. dealing with fake news, hate speech and trolls)
Tip: Ask the school directly about the exact content of your desired course - as this can vary depending on the provider. You can use our contact form to get in touch with the school quickly, easily and without obligation.
