What content does the continuing education, further training course Marketing Specialist (FPE) (formerly Marketing Planner (FPE)) teach?

The continuing education, marketing specialist with a federal certificate provides practical and broad-based specialist knowledge in marketing. The content is based on the current requirements of the economy and is divided into two learning areas:

• Basic skills:
  • Marketing concept + strategic management: planning and implementation of marketing strategies, target setting, market analysis, competitive analysis
  • Accounting: Knowledge of cost accounting, financial accounting and budget planning
  • Self-management & self-knowledge: organization, time management, communication and project management
  • Interaction and networking: building and maintaining relationships with customers, suppliers and other stakeholders
  • Project management: planning, implementation and control of marketing projects
  • Market research and statistics: conducting surveys, analyzing market data and deriving insights
  • Integrated communication: planning and implementation of marketing measures that incorporate various communication channels
  • Process and quality management: Ensuring quality and efficiency in marketing processes
     
• Specialization for marketing experts:
  • Online marketing: search engine marketing, social media marketing, e-mail marketing
  • Public relations: building and maintaining relationships with the media and the public
  • Sales and distribution: planning and implementation of sales strategies, logistics, warehousing
  • Create concepts: Development of marketing concepts, target group analysis, positioning
  • Digital marketing support: support for online marketing campaigns, data analysis, optimization
  • Realize communication instruments: Planning and implementation of advertising campaigns, print media, events

This continuing education, further training in marketing enables you to plan effective marketing measures, manage projects in a targeted manner and successfully implement them together with specialists in the areas of concept, text or design.

The exact course content may vary slightly depending on the training provider beyond the guidelines of the examination organization. To obtain specific information on the desired school, our platform offers a contact form that forwards the request directly to the relevant institution.