Welche Eigenschaften müssen Marketing-Leiter besitzen?
What qualities do marketing managers need to have?
If you want to be and remain successful as a Head of Marketing, you must have a sound education with appropriate continuing education, an interest in continuous further training, strong communication skills and fluency, analytical and market-oriented thinking and, in addition to business management knowledge, very good foreign language skills. Marketing managers must be able to persuade and lead, be persistent and have a high degree of ambition and a sense of responsibility.
