Welche Bereiche zählen alles zur Unternehmenskommunikation?
Which areas are all part of corporate communications?
The term corporate communication covers all measures that a company takes to get in touch with groups of people. This includes internal communication, i.e. communication with employees, which is subdivided into CEO communication, HR communication, management communication and internal corporate communication. It also includes marketing with advertising, sales promotion, direct marketing, etc., as well as public relations (PR), sponsoring, e-communication, lobbying, financial relations and correspondence.
