Welche Ausrichtungen gibt es im Marketing?
What directions are there in marketing?
In marketing training, you will learn how to professionally promote this sales economy and market goods, services, but also entire companies, organizations and personalities, such as politicians and their parties, in such a way that they attract attention, receive a positive rating and are successfully "sold". However, the way in which you do this in the future depends on which area of marketing you want to work in. For example, you will use completely different methods and marketing tools in internet marketing or e-commerce than in direct marketing or public relations. You should therefore know in advance exactly which area interests you the most so that you can then look specifically for a suitable marketing course within the individual areas. These specializations are possible:
- Customer Relationship Management (CRM)
- Direct marketing
- Event marketing/live communication/sponsoring
- Internet marketing / e-commerce
- Overall marketing / marketing management
- Marketing communication
- Product Management
- Public Relations / Corporate Communications
