Welche Ausbildungen im Marketing sind eidgenössisch anerkannt?
Which marketing training courses are federally recognized?
The opportunities for further training in marketing are considerable. For example, after vocational education and training and a few years of professional experience in marketing or sales, advertising, sales marketing or PR, you can take a MarKom admission exam, which serves as the basis for all further federal further education courses (FPE and AFPE) in this field (only compulsory until 2018). To pass this exam, it is advisable to learn everything you need to know in a special course offered by a large number of schools. Building on this course, you can then attend a course that prepares you for one of the Federal Professional Examinations (FPE). From 2019, the Markom certificate examination is no longer mandatory. These are for training in marketing:
- Marketing Specialist with Federal Diploma of Higher Education
- Communication planner with Federal Diploma of Higher Education
- Copywriter with Federal Diploma of Higher Education
- PR Specialist with Federal Diploma of Higher Education
The following Advanced Federal Professional Examinations (AFPE) are also possible:
- Swiss certified marketing manager (AFPE)
- Graduate Communications Manager (AFPE)
- Swiss certified PR consultant (AFPE)
You can complete the following continuing education, further training courses at CHEs:
- Swiss certified marketing manager (CHE)
- Swiss Federal Diploma in Business Administration (CHE)
There are also a large number of courses at postgraduate level and degree courses at Universities of Applied Sciences. You can also find information on these in the guide "Education and continuing, further training at Swiss Universities" (see navigation point "Education help" above).
