Was sind wichtige Aspekte der Marken- und Werbepsychologie?
What are important aspects of brand and advertising psychology?
Important aspects or topics of brand and advertising psychology are:
- Psychology of brand management:
- Social-cognitive foundations
- Self-relevant aspects of brands
- Diagnostic options
- Customer satisfaction & customer loyalty:
- Definition approaches
- Development of customer satisfaction and loyalty
- Relationship between customer satisfaction and customer loyalty
- Diagnostic options
- Advertising psychology:
- Models
- Diagnostic options
- Derivation of recommendations for action
