Was sind die wichtigste berufliche Handlungskompetenzen von Marketingfachleuten?
What are the most important professional skills for marketing specialists?
Graduates of the Marketing Specialist further education program are able to exercise the following competencies:
- Create concepts derived from the marketing objectives
- Set meaningful goals in the concepts, derive strategies, define the required measures within the budget and monitor them accordingly
- Realize integrated, cross-media planning across all communication instruments and correctly weight the individual instruments according to the objectives
- implement the planned measures in a legally correct manner and cooperate with external specialists
- cover the area of digital marketing conceptually and operationally
- plan digital campaigns and systematically use the necessary tools and channels
- Work on interdisciplinary tasks
- Collect and analyze information on market activity with the various market participants and draw the right conclusions from it
- plan and realize the market performance including offer and pricing, ensure quality at all times and adjust it if necessary
- plan, network, implement and monitor the individual communication tools
- Shape operational distribution, enter into meaningful partnerships and continuously optimize distribution processes
- Gathering information and knowledge and using suitable working techniques, methodological skills, project management know-how and the right internal and external network to organize work in a targeted and efficient manner
