Was sind die Ziele einer Ausbildung in Marketing-Automation?

Participants in a course in marketing automation learn to identify potential applications, added value and possible uses of marketing technologies, integrate marketing technologies in the company and become familiar with the use of marketing tools and technologies in various disciplines. Course participants also learn how to make investment decisions and prioritize marketing technologies according to their relevance to the corporate context, so that they can tackle the technical challenges at the interface between IT and marketing for their company both operationally and strategically.