Was sind die Inhalte des CAS in Business Communication?

The CAS Business Communication at a University of Applied Sciences focuses on the following subject areas (the names vary from school to school):

• Fundamentals of corporate communication (e.g. strategic communication & communication models, roles, goals and instruments of business communication, target group analysis and communication channels, corporate communication, internal and external communication)
• Professional writing & storytelling (e.g. copywriting for various channels: Print, web, social media, gender and diversity-friendly language)
• Presentation & rhetoric (e.g. structure and dramaturgy of presentations, visualization & use of media, speaking techniques and convincing performance, dealing with stage fright and body language)
• Digital communication & media competence (e.g. social media communication & community management, content strategies & multichannel communication, artificial intelligence in communication (e.g. ChatGPT, tools))
• Crisis, change and leadership communication

But please note: the focus of the training varies depending on the training provider. For reliable information on the specific content of your desired training course, it is worth contacting us directly - preferably via our contact form. Clarify your questions quickly, easily and without obligation with the right contact person.