Was sind die Inhalte des CAS in Brandmanagement?
What are the contents of the CAS in Brand Management?
The certificate course in brand management at a University of Applied Sciences (CAS Brand Management UAS) often deals with the following content:
- Basics of brand management (e.g. What is a brand? Function & meaning, brand architecture, brand identity and brand types, difference between product, image and brand)
- Strategic brand management (e.g. development of a brand strategy, brand positioning and differentiation, target group analysis and brand environment)
- Operational brand management (e.g. brand management over the entire product life cycle)
- Brand experience and brand values (e.g. customer experience along the customer journey)
- Digital brand management (e.g. social media & influencer marketing)
- Legal aspects & brand protection (e.g. brand protection, naming rights, logo use)
Important to know: The focus of the training varies depending on the training provider. For reliable information on the specific content of your desired training course, it is worth contacting us directly - preferably via our contact form. Clarify your questions quickly, easily and without obligation with the right contact person.
