Was sind die Inhalte der Weiterbildung in Marketing-Automation?
What are the contents of continuing education, further training in marketing automation?
Continuing education, further training in marketing automation provides practical knowledge about the targeted use of automated marketing processes. The focus is on both strategic and technical aspects. The focus is on developing a sound understanding of marketing automation and its benefits in various corporate contexts.
Typical contents of continuing education, further training in marketing automation are:
- Introduction to the basics of marketing automation
- Analysis and selection of suitable tools and providers
- Building automated campaigns and customer journeys
- Development of specific use cases for your own company
- Data-based lead scoring and segmentation of target groups
- Success factors and KPIs for measuring success
- Legal foundations (e.g. data protection in digital marketing)
Depending on the continuing education, further training in marketing automation, topics such as email marketing, CRM systems or interfaces to sales and customer service can also be covered in depth. The content is practice-oriented and helps to efficiently plan, implement and optimize automated processes.
As each school can individually design the content of continuing education, further training in marketing automation, it is worth taking a closer look at the respective offer. The contact form can be used to send an inquiry directly to the desired school - this makes it easy to clarify the exact course content.
