Main tasks Social Media Manager / Online Marketing Manager with social media tasks

The main tasks of a social media manager or online marketing manager with a social media focus are to make brands visible online, plan content and actively manage communities. A social media continuing education, further training or online marketing training with a social media focus prepares you specifically for these versatile tasks.

The most important tasks include:

• Content planning and creation for platforms such as Instagram, LinkedIn, TikTok or Facebook
• Editorial planning and strategic planning of campaigns
• Community management, i.e. interacting with followers and responding to comments and messages
• Analysis of key performance indicators (KPIs) such as reach, engagement and conversion
• Placing and optimizing social ads (e.g. paid advertising campaigns)
• Trend analysis and strategy development in digital marketing

Continuing education, further training in social media or online marketing with a social media focus will teach you both creative and analytical skills. You will learn how to prepare content for specific target groups and optimize marketing measures based on data.

Conclusion: Social media managers combine creativity with strategy and analysis and are an important part of modern marketing teams. Find out about suitable continuing education, further training or request non-binding documents to get your career in online marketing off to a targeted start.