Was macht ein Online-Marketing-Manager oder eine Online-Marketing-Managerin?
What does an online marketing manager do?
An online marketing manager draws up the online marketing concept, including the online marketing strategy, and plans the necessary online marketing measures. To communicate the messages per target group, target group-specific online marketing tools are determined and implemented via these online marketing measures. In addition to implementing online marketing management, online marketing jobs also involve building online customer relationships and further developing the e-commerce business model. Online marketing managers can work both on the corporate side and in online marketing agencies, where the focus is often on customer care in the sense of account management. The tasks of an online marketing manager include the areas of search engine optimization (SEO), search engine advertising (SEA), display and banner advertising, content, affiliate, email, newsletter and social media marketing. The selection and coordination of external service providers is also part of the job. The core tasks of an online marketing manager are
- Increase findability, awareness and reach of websites and online stores
- Contribute to lead and customer generation
- Increase conversion rates
- Branding and increasing brand awareness for the company on the Internet
- Competitive analyses in the online markets
- Developing online marketing concepts and designing e-commerce solutions and product presentations on the web
- Planning, implementation, support and optimization of online marketing campaigns (SEO, e-mail, newsletter) and online marketing measures including budget responsibility
- Development and maintenance of partner programs (affiliate networks)
- Building and maintaining a social media community
- Monitoring the success of online marketing measures with Google Analytics, conversion tracking and other tracking tools
- Ongoing monitoring and tracking Internet trends
- Reporting of performance-oriented (performance-based) online marketing measures based on user numbers, reach and conversions
- Support of the company website for smaller companies
The increasingly complex requirements in online marketing are leading to a diversification of job profiles and, as a result, specialists such as social media managers, SEO managers, SEA managers and social media managers are becoming increasingly common alongside online marketing managers. This is creating new online marketing positions. The average annual salary for online marketing managers is CHF 86,000.
