Was lernt man in einer Werbepsychologie Ausbildung?
What do you learn in an advertising psychology course?
In an advertising psychology course, you learn roughly the following:
- Introduction: Advertising and purchasing, perception and attention
- Learning and memory
- Mechanisms of behavior control: activation processes, motives and goals
- Automatic action control from outside
- Basics of social judgment and purchasing decisions
- Psychology of purchasing decisions, basics of social psychology
- Psychological constancy and reactance
- Evaluation and construction of human satisfaction
- Explicit and implicit attitudes, changing attitudes
- Storytelling
- Differential consumer psychology
- Advertising design
- Contents of advertising & product design
- Perception of content
- Money & price psychology
